Real Vintage?

Vintage clothing can be bought anywhere from Ebay to a small forgotten store. Vintage appears such an overused term; we see it in magazines and on online stores, describing items as “vintage” or “vintage style”. From what I have gathered, in terms of clothing, to be classed as vintage an item should really be around 30 years old, dressing vintage has recently become more of a trend than a re-use recycle movement. I have seen items in “vintage” shops that are unlikely to be 30 years old, so has the meaning of vintage now changed? Has the heritage been lost? As a group of creative’s we are aware of vintage as a trend, but in areas like Shoreditch there are a host of independent stores selling vintage clothes and accessories. By creating a film and look book that explores the best of Brick Lane we aim to change this distorted view of vintage and highlight the fascinating stories behind the clothes and the people that sell them. The short film series “Between the threads” was created to showcase the people behind these stores and how they incorporate vintage into their individual style.

Between The Threads 001